Abhiram (Nagarjuna) is a manager in his ad agency. He despises women and feels that all women are traitors. Abhiram's uncle (Tanikella Bharani), who is the chairman of the ad agency, appoints Harika (Sonali Bendre) as the assistant manager. Though Abhiram does not like a girl joining his company, he has to live with it as the appointment is made by his uncle. He starts mistreating her. Harika, vexed by Abhiram's acts, submits her resignation to his uncle, who then narrates Abhiram's past to Harika.
Abhi was born with a golden spoon. He was raised by his grandfather (Balayya) as his parents died soon after the Abhi's birth. Abhi falls in love with Maheswari (Anshu), who is the niece of an employee (Chandra Mohan) in Abhi's grandfather's company. Alarmed by this, Maheshwari's uncle takes her away to his home town and arranges her engagement with another man. Abhi travels all the way to the venue and takes Maheswari away. While returning, they meet with an accident. After 10 days, when Abhi comes out of coma, he is told that Maheswari is about to marry some other guy. Shocked by this news, Abhi develops hatred towards women. After narrating the flashback, Abhi's uncle promotes Harika as the Manager and demotes Abhi to the post of Assistant Manager. Although Abhi resents this, he travels to Paris with Harika for a business venture. While there, he falls in love with her. Problems soon arise, and when they return, Harika is arranged to marry another man. However, Abhi realizes his true feelings for her at last, and they end up together.
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